The MASYC Group is focused on developing and sustaining solutions for the entire homebuyer experience as well as the major back office needs of our homebuilding clients. The MASYC Homebuyer Life Cycle includes capturing information about the customer from the time that they are a Lead, through the point where they visit a sales office and become an Opportunity for the homebuilder to sell a home, to that decision point when they become a Buyer of a house, and after escrow close when they are enjoying their home as an Owner.
The diagram below illustrates the different tasks which occur throughout the homebuyer life cycle and the applications which support them: